BibSLEIGH corpus
BibSLEIGH tags
BibSLEIGH bundles
BibSLEIGH people
Open Knowledge
XHTML 1.0 W3C Rec
CSS 2.1 W3C CanRec
email twitter
Used together with:
search (24)
advertis (7)
click (6)
queri (5)
optim (4)

Stem sponsor$ (all stems)

26 papers:

KDDKDD-2015-GrbovicRDBN #gender
Gender and Interest Targeting for Sponsored Post Advertising at Tumblr (MG, VR, ND, NB, AN), pp. 1819–1828.
Interpreting Advertiser Intent in Sponsored Search (BCV, SK, HZ, VD, SG, ACS), pp. 2177–2185.
SIGIRSIGIR-2015-GrbovicDRSB #query
Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search (MG, ND, VR, FS, NB), pp. 383–392.
SIGIRSIGIR-2014-AlipovTT #on the
On peculiarities of positional effects in sponsored search (VA, VAT, IT), pp. 1015–1018.
CSEETCSEET-2013-WernerKSVW #challenge #collaboration #education #re-engineering
Software engineering education via the use of corporate-sponsored projects: A panel discussion of the approaches, benefits, and challenges for industry-academic collaboration (LLW, GK, MJS, JV, WEW), pp. 346–350.
ECIRECIR-2013-HuiGHL #analysis #keyword
Sponsored Search Ad Selection by Keyword Structure Analysis (KH, BG, BH, TL), pp. 230–241.
KDDKDD-2013-ChenLYSY #clustering #optimisation #query
Query clustering based on bid landscape for sponsored search auction optimization (YC, WL, JY, AS, TWY), pp. 1150–1158.
KDDKDD-2013-WangBLZL #predict
Psychological advertising: exploring user psychology for click prediction in sponsored search (TW, JB, SL, YZ, TYL), pp. 563–571.
ICALPICALP-v2-2012-BaldeschiHLS #keyword #multi #on the
On Multiple Keyword Sponsored Search Auctions with Budgets (RCB, MH, SL, MS), pp. 1–12.
CIKMCIKM-2012-AshkanC #analysis #behaviour #modelling
Modeling browsing behavior for click analysis in sponsored search (AA, CLAC), pp. 2015–2019.
KDDKDD-2012-ZhangZGYYL #optimisation
Joint optimization of bid and budget allocation in sponsored search (WZ, YZ, BG, YY, XY, TYL), pp. 1177–1185.
CIKMCIKM-2011-KimQYL #approach #behaviour
Advertiser-centric approach to understand user click behavior in sponsored search (SK, TQ, HY, TYL), pp. 2121–2124.
CIKMCIKM-2011-WangYZ #approach
A language model approach to capture commercial intent and information relevance for sponsored search (LW, MY, YZ), pp. 599–604.
CHICHI-2010-JansenS #gender
Gender demographic targeting in sponsored search (BJJ, LS), pp. 831–840.
ICMLICML-2010-GraepelCBH #predict
Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine (TG, JQC, TB, RH), pp. 13–20.
SIGIRSIGIR-2010-HillardL #documentation #retrieval
Clicked phrase document expansion for sponsored search ad retrieval (DH, CL), pp. 799–800.
SIGIRSIGIR-2010-PandeyPFJ #query
Estimating advertisability of tail queries for sponsored search (SP, KP, MF, VJ), pp. 563–570.
Temporal click model for sponsored search (WX, EM, ECP), pp. 106–113.
KDDKDD-2009-AttenbergPS #behaviour #modelling #predict
Modeling and predicting user behavior in sponsored search (JA, SP, TS), pp. 1067–1076.
KDDKDD-2009-SculleyMBB #predict
Predicting bounce rates in sponsored search advertisements (DS, RGM, SB, RJB), pp. 1325–1334.
SIGIRSIGIR-2009-ZhuWYWYHC #optimisation
Optimizing search engine revenue in sponsored search (YZ, GW, JY, DW, JY, JH, ZC), pp. 588–595.
CASECASE-2008-KannanGSN #approach #nash #optimisation
A Nash bargaining approach to retention enhancing bid optimization in sponsored search auctions with discrete bids (RK, DG, KS, YN), pp. 1007–1012.
CIKMCIKM-2007-LangA #graph
Finding dense and isolated submarkets in a sponsored search spending graph (KJL, RA), pp. 613–622.
SIGIRSIGIR-2007-Jansen #query #web
Investigating the relevance of sponsored results for web ecommerce queries (BJJ), pp. 857–858.
SIGIRSIGIR-2007-ZhangHRJ #learning #query #using
Query rewriting using active learning for sponsored search (WVZ, XH, BR, RJ), pp. 853–854.
CSEETCSEET-2006-FornaroHT #design #student #what
What Clients Want — What Students Do: Reflections on Ten Years of Sponsored Senior Design Projects (RJF, MRH, ALT), pp. 226–236.

Bibliography of Software Language Engineering in Generated Hypertext (BibSLEIGH) is created and maintained by Dr. Vadim Zaytsev.
Hosted as a part of SLEBOK on GitHub.