@inproceedings{KDD-2013-KohaviDFWXP,
	author        = "Ron Kohavi and Alex Deng and Brian Frasca and Toby Walker and Ya Xu and Nils Pohlmann",
	booktitle     = "{Proceedings of the 19th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2487575.2488217",
	isbn          = "978-1-4503-2174-7",
	pages         = "1168--1176",
	publisher     = "{ACM}",
	title         = "{Online controlled experiments at large scale}",
	year          = 2013,
}