@inproceedings{KDD-2017-Desai,
	author        = "Paritosh Desai",
	booktitle     = "{Proceedings of the 23rd International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/3097983.3105816",
	isbn          = "978-1-4503-4887-4",
	pages         = "17",
	publisher     = "{ACM}",
	title         = "{It Takes More than Math and Engineering to Hit the Bullseye with Data}",
	year          = 2017,
}