@inproceedings{KDD-2017-DmitrievGKV,
	author        = "Pavel A. Dmitriev and Somit Gupta and Dong Woo Kim and Garnet J. Vaz",
	booktitle     = "{Proceedings of the 23rd International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/3097983.3098024",
	isbn          = "978-1-4503-4887-4",
	pages         = "1427--1436",
	publisher     = "{ACM}",
	title         = "{A Dirty Dozen: Twelve Common Metric Interpretation Pitfalls in Online Controlled Experiments}",
	year          = 2017,
}