@inproceedings{KDD-2017-ShahYARSC,
	author        = "Parikshit Shah and Ming Yang and Sachidanand Alle and Adwait Ratnaparkhi and Ben Shahshahani and Rohit Chandra",
	booktitle     = "{Proceedings of the 23rd International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/3097983.3098041",
	isbn          = "978-1-4503-4887-4",
	pages         = "1625--1631",
	publisher     = "{ACM}",
	title         = "{A Practical Exploration System for Search Advertising}",
	year          = 2017,
}