@inproceedings{KDD-2017-ZhuJTPZLG,
	author        = "Han Zhu and Junqi Jin and Chang Tan and Fei Pan and Yifan Zeng and Han Li and Kun Gai",
	booktitle     = "{Proceedings of the 23rd International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/3097983.3098134",
	isbn          = "978-1-4503-4887-4",
	pages         = "2191--2200",
	publisher     = "{ACM}",
	title         = "{Optimized Cost per Click in Taobao Display Advertising}",
	year          = 2017,
}