@inproceedings{RecSys-2012-Kohavi,
	author        = "Ron Kohavi",
	booktitle     = "{Proceedings of the Sixth Conference on Recommender Systems}",
	doi           = "10.1145/2365952.2365954",
	isbn          = "978-1-4503-1270-7",
	pages         = "1--2",
	publisher     = "{ACM}",
	title         = "{Online controlled experiments: introduction, learnings, and humbling statistics}",
	year          = 2012,
}