@inproceedings{SIGIR-2006-LacerdaCGFZR,
	author        = "Anísio Lacerda and Marco Cristo and Marcos André Gonçalves and Weiguo Fan and Nivio Ziviani and Berthier A. Ribeiro-Neto",
	booktitle     = "{Proceedings of the 29th International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1148170.1148265",
	isbn          = "1-59593-369-7",
	pages         = "549--556",
	publisher     = "{ACM}",
	title         = "{Learning to advertise}",
	year          = 2006,
}