@inproceedings{SIGIR-2010-BroderGJ,
	author        = "Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski",
	booktitle     = "{Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1835449.1835680",
	isbn          = "978-1-4503-0153-4",
	pages         = "908",
	publisher     = "{ACM}",
	title         = "{Information retrieval challenges in computational advertising}",
	year          = 2010,
}