@inproceedings{SIGIR-2010-BuscherDC,
	author        = "Georg Buscher and Susan T. Dumais and Edward Cutrell",
	booktitle     = "{Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1835449.1835459",
	isbn          = "978-1-4503-0153-4",
	pages         = "42--49",
	publisher     = "{ACM}",
	title         = "{The good, the bad, and the random: an eye-tracking study of ad quality in web search}",
	year          = 2010,
}