@inproceedings{SIGMOD-2013-MullerKLM,
	author        = "René Müller and Tim Kaldewey and Guy M. Lohman and John McPherson",
	booktitle     = "{Proceedings of the 31st ACM SIGMOD International Conference on Management of Data}",
	doi           = "10.1145/2463676.2465267",
	isbn          = "978-1-4503-2037-5",
	pages         = "961--964",
	publisher     = "{ACM}",
	title         = "{WOW: what the world of (data) warehousing can learn from the World of Warcraft}",
	year          = 2013,
}