@inproceedings{VLDB-2004-CunninghamGG,
	author        = "Conor Cunningham and Goetz Graefe and César A. Galindo-Legaria",
	booktitle     = "{Proceedings of the 30th International Conference on Very Large Data Bases}",
	ee            = "http://www.vldb.org/conf/2004/IND1P2.PDF",
	isbn          = "0-12-088469-0",
	pages         = "998--1009",
	publisher     = "{Morgan Kaufmann}",
	title         = "{PIVOT and UNPIVOT: Optimization and Execution Strategies in an RDBMS}",
	year          = 2004,
}