@article{VLDB-2010-Muthukrishnan,
	author        = "S. Muthukrishnan",
	ee            = "http://www.comp.nus.edu.sg/~vldb2010/proceedings/files/papers/T06.pdf",
	journal       = "{Proceedings of the VLDB Endowment}",
	number        = 2,
	pages         = "1655--1656",
	title         = "{Data Management and Mining in Internet Ad Systems}",
	volume        = 3,
	year          = 2010,
}