@inproceedings{CHI-2009-BergmanTBCW,
	author        = "Ofer Bergman and Simon Tucker and Ruth Beyth-Marom and Edward Cutrell and Steve Whittaker",
	booktitle     = "{Proceedings of the 27th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1518701.1518745",
	isbn          = "978-1-60558-246-7",
	pages         = "269--278",
	publisher     = "{ACM}",
	title         = "{It’s not that important: demoting personal information of low subjective importance using GrayArea}",
	year          = 2009,
}