@inproceedings{CHI-2011-BrownRS,
	author        = "Barry Brown and Stuart Reeves and Scott Sherwood",
	booktitle     = "{Proceedings of the 29th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1978942.1979185",
	isbn          = "978-1-4503-0228-9",
	pages         = "1657--1666",
	publisher     = "{ACM}",
	title         = "{Into the wild: challenges and opportunities for field trial methods}",
	year          = 2011,
}