@inproceedings{CHI-2012-Friess,
	author        = "Erin Friess",
	booktitle     = "{Proceedings of the 30th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/2207676.2208572",
	isbn          = "978-1-4503-1015-4",
	pages         = "1209--1218",
	publisher     = "{ACM}",
	title         = "{Personas and decision making in the design process: an ethnographic case study}",
	year          = 2012,
}