@inproceedings{CIKM-2011-PandeyABHCRZ,
	author        = "Sandeep Pandey and Mohamed Aly and Abraham Bagherjeiran and Andrew O. Hatch and Peter Ciccolo and Adwait Ratnaparkhi and Martin Zinkevich",
	booktitle     = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2063576.2063837",
	isbn          = "978-1-4503-0717-8",
	pages         = "1805--1814",
	publisher     = "{ACM}",
	title         = "{Learning to target: what works for behavioral targeting}",
	year          = 2011,
}