@inproceedings{CIKM-2016-RenZRZYW,
	author        = "Kan Ren and Weinan Zhang 0001 and Yifei Rong and Haifeng Zhang and Yong Yu 0001 and Jun Wang 0012",
	booktitle     = "{Proceedings of the 25th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2983323.2983347",
	isbn          = "978-1-4503-4073-1",
	pages         = "679--688",
	publisher     = "{ACM}",
	title         = "{User Response Learning for Directly Optimizing Campaign Performance in Display Advertising}",
	year          = 2016,
}