@inproceedings{DiGRA-2007-StromE,
	author        = "Patrik Ström and Mirko Ernkvist",
	booktitle     = "{Proceedings of the Fourth DiGRA International Conference: Situated Play}",
	ee            = "http://www.digra.org/digital-library/publications/the-unbound-network-of-product-and-service-interaction-of-the-mmog-industry-with-a-case-study-of-china/",
	publisher     = "{Digital Games Research Association}",
	title         = "{The unbound network of product and service interaction of the MMOG industry: with a case study of China}",
	year          = 2007,
}