@inproceedings{DiGRA-2014-AltizerZ,
	author        = "Roger Altizer and José Pablo Zagal",
	booktitle     = "{Proceedings of the Eighth DiGRA International Conference:  the  of game }",
	ee            = "http://www.digra.org/digital-library/publications/designing-inside-the-box-or-pitching-practices-in-industry-and-education/",
	publisher     = "{Digital Games Research Association}",
	title         = "{Designing Inside the Box or Pitching Practices in Industry and Education}",
	year          = 2014,
}