@inproceedings{HIMI-LCCB-2013-LinL13b,
	author        = "Ya-Li Lin and Chih-Hsiang Lai",
	booktitle     = "{Proceedings of the 15th International Conference on Human Interface and the Management of Information. Part III: Information and Interaction for Learning, Culture, Collaboration and Business}",
	doi           = "10.1007/978-3-642-39226-9_55",
	isbn          = "978-3-642-39225-2",
	pages         = "501--510",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Usability Evaluation of Comprehension Performance and Subjective Assessment on Mobile Text Advertising}",
	volume        = 8018,
	year          = 2013,
}