@inproceedings{KDD-2010-ChanGGHL,
	author        = "David Chan and Rong Ge and Ori Gershony and Tim Hesterberg and Diane Lambert",
	booktitle     = "{Proceedings of the 16th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1835804.1835809",
	isbn          = "978-1-4503-0055-1",
	pages         = "7--16",
	publisher     = "{ACM}",
	title         = "{Evaluating online ad campaigns in a pipeline: causal models at scale}",
	year          = 2010,
}