@inproceedings{KDD-2012-ChengZAMZZN,
	author        = "Haibin Cheng and Roelof van Zwol and Javad Azimi and Eren Manavoglu and Ruofei Zhang and Yang Zhou and Vidhya Navalpakkam",
	booktitle     = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2339530.2339652",
	isbn          = "978-1-4503-1462-6",
	pages         = "777--785",
	publisher     = "{ACM}",
	title         = "{Multimedia features for click prediction of new ads in display advertising}",
	year          = 2012,
}