Travelled to:1 × Australia
1 × China
1 × France
2 × USA
Collaborated with:E.F.Churchill M.d.Sá L.McCay-Peet M.Lalmas J.Azimi R.Zhang Y.Zhou D.Lagun C.Hsieh D.Webster J.Mao X.Fern H.Cheng R.v.Zwol E.Manavoglu
Talks about:advertis (2) predict (2) display (2) content (2) measur (2) effect (2) attent (2) mobil (2) click (2) user (2)
Person: Vidhya Navalpakkam
DBLP: Navalpakkam:Vidhya
Contributed to:
2014
20132012
2012
2012Wrote 6 papers:
- SIGIR-2014-LagunHWN #metric #mobile #towards
- Towards better measurement of attention and satisfaction in mobile search (DL, CHH, DW, VN), pp. 113–122.
- CHI-2013-SaNC #animation #mobile
- Mobile advertising: evaluating the effects of animation, user and content relevance (MdS, VN, EFC), pp. 2487–2496.
- CHI-2012-McCay-PeetLN #on the
- On saliency, affect and focused attention (LMP, ML, VN), pp. 541–550.
- CHI-2012-NavalpakkamC #experience #predict
- Mouse tracking: measuring and predicting users’ experience of web-based content (VN, EFC), pp. 2963–2972.
- CIKM-2012-AzimiZZNMF #visual notation
- Visual appearance of display ads and its effect on click through rate (JA, RZ, YZ, VN, JM, XF), pp. 495–504.
- KDD-2012-ChengZAMZZN #multi #predict
- Multimedia features for click prediction of new ads in display advertising (HC, RvZ, JA, EM, RZ, YZ, VN), pp. 777–785.