@inproceedings{KDD-2013-WangBLZL,
	author        = "Taifeng Wang and Jiang Bian and Shusen Liu and Yuyu Zhang and Tie-Yan Liu",
	booktitle     = "{Proceedings of the 19th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2487575.2487699",
	isbn          = "978-1-4503-2174-7",
	pages         = "563--571",
	publisher     = "{ACM}",
	title         = "{Psychological advertising: exploring user psychology for click prediction in sponsored search}",
	year          = 2013,
}