BibSLEIGH
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Travelled to:
1 × USA
Collaborated with:
T.Wang J.Bian S.Liu T.Liu
Talks about:
psycholog (2) advertis (1) sponsor (1) predict (1) search (1) explor (1) click (1) user (1)

Person: Yuyu Zhang

DBLP DBLP: Zhang:Yuyu

Contributed to:

KDD 20132013

Wrote 1 papers:

KDD-2013-WangBLZL #predict
Psychological advertising: exploring user psychology for click prediction in sponsored search (TW, JB, SL, YZ, TYL), pp. 563–571.
Bibliography of Software Language Engineering in Generated Hypertext (BibSLEIGH) is created and maintained by Dr. Vadim Zaytsev.
Hosted as a part of SLEBOK on GitHub.