@inproceedings{KDD-2015-AdamopoulosT,
	author        = "Panagiotis Adamopoulos and Vilma Todri",
	booktitle     = "{Proceedings of the 21st International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2783258.2788597",
	isbn          = "978-1-4503-3664-2",
	pages         = "1641--1650",
	publisher     = "{ACM}",
	title         = "{The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events}",
	year          = 2015,
}