Travelled to:
1 × Australia
Collaborated with:
P.Adamopoulos
Talks about:
strategi (1) social (1) promot (1) market (1) effect (1) media (1) event (1) evid (1)
Person: Vilma Todri
DBLP: Todri:Vilma
Contributed to:
Wrote 1 papers:
- KDD-2015-AdamopoulosT #effectiveness #social #social media
- The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events (PA, VT), pp. 1641–1650.