@inproceedings{RecSys-2010-Servan-Schreiber,
	author        = "Edouard Servan-Schreiber",
	booktitle     = "{Proceedings of the Fourth Conference on Recommender Systems}",
	doi           = "10.1145/1864708.1864749",
	isbn          = "978-1-60558-906-0",
	pages         = "215--216",
	publisher     = "{ACM}",
	title         = "{Recommendation analytics: the business view, and the business case}",
	year          = 2010,
}