@inproceedings{RecSys-2012-BellufXG,
	author        = "Thiago Belluf and Leopoldo Xavier and Ricardo Giglio",
	booktitle     = "{Proceedings of the Sixth Conference on Recommender Systems}",
	doi           = "10.1145/2365952.2366014",
	isbn          = "978-1-4503-1270-7",
	pages         = "277--280",
	publisher     = "{ACM}",
	title         = "{Case study on the business value impact of personalized recommendations on a large online retailer}",
	year          = 2012,
}