@inproceedings{SIGITE-2004-Bills,
	author        = "Dianne P. Bills",
	booktitle     = "{Proceedings of the Fifth Conference on Information Technology Education, SIGITE 2004, 2004, Salt Lake City, UT, USA, October 28-30, 2004}",
	doi           = "10.1145/1029533.1029559",
	isbn          = "1-58113-936-5",
	pages         = "101--105",
	publisher     = "{ACM}",
	title         = "{Marketing higher education in information technology}",
	year          = 2004,
}