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Travelled to:
1 × USA
Collaborated with:
P.Papadimitriou H.Garcia-Molina P.Krishnamurthy R.A.Lewis
Talks about:
advertis (2) influenc (1) display (1) control (1) social (1) search (1) measur (1) impact (1) experi (1) effect (1)

Person: David H. Reiley

DBLP DBLP: Reiley:David_H=

Contributed to:

KDD 20112011

Wrote 2 papers:

KDD-2011-PapadimitriouGKLR #social
Display advertising impact: search lift and social influence (PP, HGM, PK, RAL, DHR), pp. 1019–1027.
KDD-2011-Reiley #effectiveness #quote
“Which half Is wasted?”: controlled experiments to measure online-advertising effectiveness (DHR), p. 777.

Bibliography of Software Language Engineering in Generated Hypertext (BibSLEIGH) is created and maintained by Dr. Vadim Zaytsev.
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