Collaborated with:Karolien Poels Gordon Calleja
Talks about:player (2) relationship (1) experiment (1) investig (1) influenc (1) advertis (1) between (1) involv (1) immers (1) experi (1)
Person: Laura Herrewijn
DBLP: Herrewijn:Laura
Contributed to:
2011
2013Wrote 2 papers:
- DiGRA-2011-HerrewijnP #case study #effectiveness #experience #game studies #how
- Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-Game Advertising (LH, KP).
- FDG-2013-HerrewijnPC
- The relationship between player involvement and immersion: An experimental investigation (LH, KP, GC), pp. 364–367.