@inproceedings{AIIDE-2017-ViljanenAHP,
	author        = "Markus Viljanen and Antti Airola and Jukka Heikkonen and Tapio Pahikkala",
	booktitle     = "{Proceedings of the 13th Conference on Artificial Intelligence and Interactive Digital Entertainment}",
	ee            = "https://aaai.org/ocs/index.php/AIIDE/AIIDE17/paper/view/15816",
	isbn          = "978-1-57735-791-9",
	pages         = "248--254",
	publisher     = "{AAAI Press}",
	title         = "{A/B-Test of Retention and Monetization Using the Cox Model}",
	year          = 2017,
}