@inproceedings{CHI-1998-RisdenCWHKHML,
	author        = "Kirsten Risden and Mary Czerwinski and Stephanie Worley and Lynda Hamilton and Joe Kubiniec and Hunter G. Hoffman and Nancy Mickel and Elizabeth Loftus",
	booktitle     = "{Proceedings of the 16th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/274644.274676",
	isbn          = "0-201-30987-4",
	pages         = "219--224",
	publisher     = "{ACM}",
	title         = "{Interactive Advertising: Patterns of Use and Effectiveness}",
	year          = 1998,
}