@inproceedings{CHI-2010-CherubiniGOO,
	author        = "Mauro Cherubini and Alejandro Gutiérrez and Rodrigo de Oliveira and Nuria Oliver",
	booktitle     = "{Proceedings of the 28th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1753326.1753473",
	isbn          = "978-1-60558-929-9",
	pages         = "985--994",
	publisher     = "{ACM}",
	title         = "{Social tagging revamped: supporting the users’ need of self-promotion through persuasive techniques}",
	year          = 2010,
}