@inproceedings{CIKM-2010-RaghavanI,
	author        = "Hema Raghavan and Rukmini Iyer",
	booktitle     = "{Proceedings of the 19th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/1871437.1871567",
	isbn          = "978-1-4503-0099-5",
	pages         = "1019--1028",
	publisher     = "{ACM}",
	title         = "{Probabilistic first pass retrieval for search advertising: from theory to practice}",
	year          = 2010,
}