@inproceedings{CIKM-2011-WangYZ,
	author        = "Lei Wang and Mingjiang Ye and Yu Zou",
	booktitle     = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2063576.2063665",
	isbn          = "978-1-4503-0717-8",
	pages         = "599--604",
	publisher     = "{ACM}",
	title         = "{A language model approach to capture commercial intent and information relevance for sponsored search}",
	year          = 2011,
}