@inproceedings{CIKM-2012-BarajasAHKFA,
	author        = "Joel Barajas and Ram Akella and Marius Holtan and Jaimie Kwon and Aaron Flores and Victor Andrei",
	booktitle     = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2396761.2398510",
	isbn          = "978-1-4503-1156-4",
	pages         = "1747--1751",
	publisher     = "{ACM}",
	title         = "{Dynamic effects of ad impressions on commercial actions in display advertising}",
	year          = 2012,
}