De-Nian Yang, Wang-Chien Lee, Nai-Hui Chia, Mao Ye, Hui-Ju Hung
On bundle configuration for viral marketing in social networks
CIKM, 2012.
@inproceedings{CIKM-2012-YangLCYH,
author = "De-Nian Yang and Wang-Chien Lee and Nai-Hui Chia and Mao Ye and Hui-Ju Hung",
booktitle = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
doi = "10.1145/2396761.2398608",
isbn = "978-1-4503-1156-4",
pages = "2234--2238",
publisher = "{ACM}",
title = "{On bundle configuration for viral marketing in social networks}",
year = 2012,
}