@inproceedings{CIKM-2012-ZhouCLJ,
	author        = "Ke Zhou and Ronan Cummins and Mounia Lalmas and Joemon M. Jose",
	booktitle     = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2396761.2398709",
	isbn          = "978-1-4503-1156-4",
	pages         = "2631--2634",
	publisher     = "{ACM}",
	title         = "{Evaluating reward and risk for vertical selection}",
	year          = 2012,
}