@inproceedings{CIKM-2016-LagunMN,
	author        = "Dmitry Lagun and Donal McMahon and Vidhya Navalpakkam",
	booktitle     = "{Proceedings of the 25th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2983323.2983853",
	isbn          = "978-1-4503-4073-1",
	pages         = "599--608",
	publisher     = "{ACM}",
	title         = "{Understanding Mobile Searcher Attention with Rich Ad Formats}",
	year          = 2016,
}