@inproceedings{DiGRA-2003-Molesworth,
	author        = "Mike Molesworth",
	booktitle     = "{Proceedings of the Second Digital Games Research Conference: Level Up}",
	ee            = "http://www.digra.org/digital-library/publications/encounters-with-consumption-during-computer-mediated-play-the-development-of-digital-games-as-marketing-communication-media/",
	title         = "{Encounters with consumption during computer-mediated play: the development of digital games as marketing communication media}",
	year          = 2003,
}