@inproceedings{DiGRA-2005-WhangK,
	author        = "Leo Sang-Min Whang and Jee Yeon Kim",
	booktitle     = "{Proceedings of the Third Digital Games Research Conference: Changing Views — Worlds in Play}",
	title         = "{The online game world as a product and the behavioral characteristics of online game consumers as role player}",
	year          = 2005,
}