@inproceedings{DiGRA-2007-DrennanKRD,
	author        = "Penny Drennan and Dominique A. Keeffe and Rebekah Russell-Bennett and Judy Drennan",
	booktitle     = "{Proceedings of the Fourth DiGRA International Conference: Situated Play}",
	ee            = "http://www.digra.org/digital-library/publications/designing-a-game-to-model-consumer-misbehavior/",
	publisher     = "{Digital Games Research Association}",
	title         = "{Designing a Game to Model Consumer Misbehavior}",
	year          = 2007,
}