@inproceedings{DiGRA-2009-Jacobs,
	author        = "Melinda Jacobs",
	booktitle     = "{Proceedings of the Fifth DiGRA International Conference: Breaking New Ground: Innovation in Games, Play, Practice and Theory}",
	ee            = "http://www.digra.org/digital-library/publications/take-one-or-three-for-the-team-consumerism-as-play/",
	publisher     = "{Digital Games Research Association}",
	title         = "{Take One - or Three - for the Team: Consumerism as Play}",
	year          = 2009,
}