@inproceedings{HCD-2009-MarcengoGR,
author = "Alessandro Marcengo and Elena Guercio and Amon Rapp",
booktitle = "{Proceedings of the First International Conference on Human Centered Design}",
doi = "10.1007/978-3-642-02806-9_30",
isbn = "978-3-642-02805-2",
pages = "256--265",
publisher = "{Springer International Publishing}",
series = "{Lecture Notes in Computer Science}",
title = "{Personas Layering: A Cost Effective Model for Service Design in Medium-Long Term Telco Research Projects}",
volume = 5619,
year = 2009,
}
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