@inproceedings{HCI-DE-2015-BorzaM,
	author        = "Iunia C. Borza and José A. Macías",
	booktitle     = "{Proceedings of the 17th International Conference on Human-Computer Interaction. Part I: Design and Evaluation}",
	doi           = "10.1007/978-3-319-20901-2_14",
	isbn          = "978-3-319-20900-5",
	pages         = "152--162",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Incorporating Marketing Strategies to Improve Usability Assurance in User-Centered Design Processes}",
	volume        = 9169,
	year          = 2015,
}