@inproceedings{HIMI-v2-2011-FagerstromG,
	author        = "Asle Fagerstrøm and Gheorghita Ghinea",
	booktitle     = "{Proceedings of the Symposium on Human Interface and the Management of Information. Part II: Interacting with Information}",
	doi           = "10.1007/978-3-642-21669-5_27",
	isbn          = "978-3-642-21668-8",
	pages         = "229--235",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Co-Creation of Value through Social Network Marketing: A Field Experiment Using a Facebook Campaign to Increase Conversion Rate}",
	volume        = 6772,
	year          = 2011,
}