Noam Nisan, Jason Bayer, Deepak Chandra, Tal Franji, Robert Gardner, Yossi Matias, Neil Rhodes, Misha Seltzer, Danny Tom, Hal R. Varian, Dan Zigmond
Google’s Auction for TV Ads
ICALP, 2009.
@inproceedings{ICALP-v2-2009-NisanBCFGMRSTVZ,
author = "Noam Nisan and Jason Bayer and Deepak Chandra and Tal Franji and Robert Gardner and Yossi Matias and Neil Rhodes and Misha Seltzer and Danny Tom and Hal R. Varian and Dan Zigmond",
booktitle = "{Proceedings of the 36th International Colloquium on Automata, Languages and Programming, Part II}",
doi = "10.1007/978-3-642-02930-1_26",
isbn = "978-3-642-02929-5",
pages = "309--327",
publisher = "{Springer International Publishing}",
series = "{Lecture Notes in Computer Science}",
title = "{Google’s Auction for TV Ads}",
volume = 5556,
year = 2009,
}